Tweens see an average of 21 a day children are being force fed a diet of junk food ads on television as spots for candy snacks and fast food crowd healthy food off the commercial plate. From three years of age children recognise more. Junk food advertising which is linked to increased child weight and obesity sharpens this ethical issue compounding it with health concerns.
In 2016 fast food was the most advertised category to individuals in all age groups. Television ads for primarily unhealthy foods and beverages represented more than 75 percent of food related ads viewed last year by youth despite a downward trend in food related ads viewed by children and adolescents according to a new report from the uconn rudd center for food policy and obesity. Healthy food should be promoted alot more than junk food and the companies should make healthy food more.
Junk food can be eaten moderately but the junk food ads are partly to blame for obesity. Advertising of unhealthy foods and beverages is only one factor that can contribute to children becoming overweight and obese alongside activity levels availability of healthy foods and family. This paper examines how young children interpret depictions of healthy foods milk and apples in television advertisements by mcdonalds s and burger king aired from july 1 2010 through june 30 2011.
Children s reaction to depictions of healthy foods in fast food television advertisements. But switching to a healthy diet can have a profound effect on children s. Factor in your own hectic schedule and it s no wonder so many kids diets are built around convenience and takeout food.
Peer pressure and tv commercials for junk food can make getting your kids to eat well an uphill struggle. How does healthy food benefit kids. The researchers would like to see healthy foods and beverages become the default options for kids meals and would like fast food advertising aimed at children to be regulated in ways that make a.
In 2009 fast food restaurants agreed to include healthy foods in advertising targeted at children in order to combat the obesity epidemic in the us.
