Consumers look for food that is delicious huge exciting refreshing healthy and better than what s being offered by competing brands. Though skilled graphic artists can easily make food look good those working in the advertising industry know very well that food aesthetic notwithstanding its importance is only one aspect of food promotion. A 2013 ad age compilation of the 25 largest u s.
Spending over 4 6 billion dollars on advertising in 2012. Along with automobiles insurance retail outlets and consumer electronics fast food is among the most heavily advertised sectors of the united states economy. Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
Norton children s prevention wellness helps youth explore what they eat and drink and why by examining the power of advertising. Especially when sugary drinks and fast food dominate much of the advertising aimed at young people. Making healthy food and drink choices can be tough.
This paper examines how young children interpret depictions of healthy foods milk and apples in television advertisements by mcdonalds s and burger king aired from july 1 2010 through june 30 2011. Children s reaction to depictions of healthy foods in fast food television advertisements. A recent study published in the journal appetite found that advertisements of unhealthy food can negate much of the effect of health warnings and healthy food information.
But how much does the advertising actually negate messages about healthy eating. Given the prevalence of advertisements for unhealthy food this scenario is too common. She s currently conducting a study on 180 teenagers and what happens in the striatum the reward section of the brain while viewing the ads and how the ads can get under.
At the university of michigan associate professor ashley gearhardt runs the food and addiction science and treatment fast lab a simulated fast food restaurant that uses neuroimaging to study this sort of stimuli. The restaurant logos and branding trigger cues associated with the sale of predominantly. Healthier commercials from fast food restaurants are unlikely to encourage healthy food consumption.
Brands running fast foods ads typically include the following elements.
Healthy fast food advertisements. In 2009 fast food restaurants agreed to include healthy foods in advertising targeted at children in order to combat the obesity epidemic in the us. At 208 pages the study serves as a damning indictment of the fast food industry. Among other conclusions the study found. The fast food industry spent more than 4 2 billion in 2009 on advertising.
The average preschooler 2 5 years saw 2 8 tv ads for fast food every day in 2009. Children 6 11 years saw 3 5. And teens 12 17 years saw 4 7. There is of course the burgers sandwiches fried chicken pizzas and burritos.
But around the world there the trend of healthy fast food is rapidly growing which has somewhat forced traditional fast food brands to innovate and provide healthier meal options.
But around the world there the trend of healthy fast food is rapidly growing which has somewhat forced traditional fast food brands to innovate and provide healthier meal options. There is of course the burgers sandwiches fried chicken pizzas and burritos. And teens 12 17 years saw 4 7.
Children 6 11 years saw 3 5. The average preschooler 2 5 years saw 2 8 tv ads for fast food every day in 2009. The fast food industry spent more than 4 2 billion in 2009 on advertising.
Among other conclusions the study found. At 208 pages the study serves as a damning indictment of the fast food industry. In 2009 fast food restaurants agreed to include healthy foods in advertising targeted at children in order to combat the obesity epidemic in the us.
