These ads are almost completely dominated by unhealthy food products 34 percent for candy and snacks 28 percent for cereal 10 percent for fast food 4 percent for dairy products 1 percent for fruit juices and 0 percent for fruits or vegetables. Food ads on television make up 50 percent of all the ad time on children s shows. The great thing about using content like this in your facebook ads is that the brand name or the blog does all the real work.
The ad makes use of the authority principle which explains that we are easily influenced by a person if we think that person is a credible expert or authority on a topic by borrowing the forbes name and using it as part of the ad pillpack gains credibility. 17 in order to address current issues with child directed food marketing healthy eating research created recommendations for. Food and beverage to youth was spent on tv advertising 16 one study found that children find it harder to recognize advertisements on websites than they do on tv.
Food diets like gluten free and veganism are seeing 100 record growth in. Views of food related videos are above 23 billion. As demand for healthy food grows healthy food content grows with it.
Now a new study examining children s. In 2009 fast food restaurants agreed to include healthy foods in advertising targeted at children in order to combat the obesity epidemic in the us. Consumers look for food that is delicious huge exciting refreshing healthy and better than what s being offered by competing brands.
Though skilled graphic artists can easily make food look good those working in the advertising industry know very well that food aesthetic notwithstanding its importance is only one aspect of food promotion. A recent study published in the journal appetite found that advertisements of unhealthy food can negate much of the effect of health warnings and healthy food information. But how much does the advertising actually negate messages about healthy eating.
Given the prevalence of advertisements for unhealthy food this scenario is too common. Eat well live well eat well feel well commit to be fit we are what we eat eat right be bright. Healthy food slogans eat healthy live long live strong.