In 2009 fast food restaurants agreed to include healthy foods in advertising targeted at children in order to combat the obesity epidemic in the us. Children are rarely exposed to public service announcements or advertising for healthier foods. These ads are almost completely dominated by unhealthy food products 34 percent for candy and snacks 28 percent for cereal 10 percent for fast food 4 percent for dairy products 1 percent for fruit juices and 0 percent for fruits or vegetables.
Gourmet ads is a shopper marketing food advertising platform for supermarkets grocery stores food companies cpg companies fmcg brands and beverage brands to reach a highly engaged audience of grocery buyers household cooks online. Even products such as mayonnaise and ketchup could be targeted according to industry sources. Ads on fast food chains could also be included in the drastic new restrictions on advertising.
Hugh fearnley whittingstall thomasina myers and david gandy have backed calls for a ban on junk food advertising on tv before 9pm to form part of boris johnson s war on obesity. But they and their content marketing budgets will show. Big food may be slow to get too associated with healthy food lest they shine a spotlight on all the unhealthy products in their portfolios.
A recent study published in the journal appetite found that advertisements of unhealthy food can negate much of the effect of health warnings and healthy food information. But how much does the advertising actually negate messages about healthy eating. Given the prevalence of advertisements for unhealthy food this scenario is too common.
A letter from the institute of practitioners in advertising sent to the prime minister said a government impact assessment last year showed a 21 00 watershed on high fat sugar and salt food and.
